Privacy Policy
Last updated: 17 October 2026
Who We Are and What This Policy Covers
Madmetrix is responsible for deciding how personal information collected through madmetrix.com and our own business communications is used. For privacy enquiries, requests or complaints, email contact@madmetrix.com.
This policy covers website visitors, people who enquire about our services and business contacts. When we process information for a client under that client’s instructions, the client’s privacy notice and our agreement with that client govern that processing. This policy does not replace those arrangements. The website covered is madmetrix.com.
Information You Provide
Our enquiry form asks for your name, email address, company or organisation, services of interest and project details. You may also choose to provide a website URL, phone number, preferred timeline or budget range. We receive the information you include in later emails, calls or other communications you initiate.
Fields marked as required are needed to handle the enquiry. Optional fields can be left blank. Without a suitable contact detail or sufficient project context, we may be unable to respond or assess the request. Please provide only information relevant to the discussion; do not submit account passwords, payment-card information, identity documents or sensitive information about other people through the public form.
Website and Technology Information
Website hosting and security systems may record technical information such as IP addresses, browser and device details, requested pages, timestamps and error or security events. This helps operate the site, diagnose issues and prevent misuse.
Where optional analytics, advertising or embedded features are enabled, they may collect identifiers, page interactions and related technical information according to your choices. The Cookie Policy and Cookie Settings explain the active technologies, their providers, purposes and duration. The tools we use to deliver client services are not automatically installed as tracking tools on this website.
Why We Use Information
- Enquiries and proposals: to understand your requirements, reply, arrange discussions and prepare a relevant proposal.
- Service administration: to communicate with authorised contacts, deliver agreed work, manage access and maintain project records.
- Business records: to handle invoicing, accounting, professional advice, legal obligations and the establishment or defence of legal claims where necessary.
- Website operation and security: to keep the site working, investigate technical issues and address fraud or misuse.
- Optional updates: to send newsletters or promotional messages where you have chosen them or another lawful permission applies, with an option to stop.
- Optional measurement and advertising: to understand website use or measure and improve campaigns where those features are enabled and the required permission has been obtained.
The Legal Basis for Processing
We handle information on the basis permitted by the law applicable to the activity. Where EU or UK data protection law applies, enquiries from a person seeking a contract for themselves may be handled to take steps at that person’s request before entering a contract. Communications with business representatives and ordinary business administration may rely on our legitimate interests in responding to requests, managing business relationships and protecting the site, where those interests do not override the individual’s rights.
Consent is used where required for optional marketing and tracking. Legal obligations can require accounting, compliance or related records. These are distinct purposes: submitting an enquiry is not consent to all cookies or future promotional messages.
Who May Receive Information
Information is accessible to authorised Madmetrix personnel and approved specialists who need it for their work. Relevant service-provider categories can include website hosting and security, business email and enquiry management, project collaboration, and accounting or professional advisers. Optional analytics, advertising, scheduling or communication providers receive information only when the corresponding feature is used or enabled under the applicable arrangements.
We may disclose information where legally required, to address a legitimate security incident or legal claim, or as part of a business transfer subject to appropriate protections and any notice or permission the law requires. Provider access must be limited to the relevant purpose. Information about tracking providers and choices is available through the Cookie Policy and Cookie Settings.
Advertising technology can involve disclosure of online identifiers and browsing events to platforms. Some laws treat this as “sharing” for targeted advertising even without a payment for the data. Where these activities are enabled, our cookie controls and any applicable opt-out mechanism explain how you can choose whether they take place.
Processing Across Countries
Madmetrix’s team and service providers may process information in the countries from which they operate. The locations depend on the provider and service involved. Where restrictions apply to an international transfer, we use the safeguards or other lawful arrangements required for that transfer.
For information about processing locations and applicable safeguards, including how to obtain a copy where applicable, email contact@madmetrix.com. Simply visiting the website is not treated as agreement to unrestricted international transfers.
How Long We Keep Information
We keep information for the period needed for its purpose, subject to legal requirements. For enquiries, this takes account of whether discussions are active, whether a proposal is being considered and whether there is an ongoing business relationship. Project and financial records may need to be kept for contractual obligations, applicable tax rules, audit requirements or legal claims.
Security logs are retained according to their operational purpose and any applicable legal requirements. Consent records and limited suppression records may be kept to demonstrate and respect your choices. Backup copies follow the relevant backup cycle and are not used to restart marketing after you unsubscribe. Information no longer needed is deleted or anonymised, subject to legitimate retention requirements.
Security and Client Information
We use reasonable technical and organisational safeguards suited to the information and risks, including access restrictions and appropriate account and device security. No method of transmission or storage can be guaranteed completely secure. Security incidents are assessed and reported to affected people and authorities where the applicable law requires.
For client projects, access to customer lists, advertising accounts, analytics, website databases and similar information must be covered by the agreed instructions and security arrangements. Confidential or personal data must not be entered into an AI tool without appropriate authorisation, provider assessment and safeguards.
Your Marketing and Privacy Choices
You can ask us to stop promotional messages through an unsubscribe option in the message or by emailing contact@madmetrix.com. We may still send necessary replies or service messages relating to an enquiry, project or legal obligation.
You can revisit Cookie Settings to change optional tracking choices. Where we rely on consent, you can withdraw it for future processing without affecting the lawfulness of processing carried out before withdrawal. Where applicable, you may object to direct marketing and to processing based on legitimate interests, including related profiling.
Our enquiry process involves review by our team.
Requests, Rights and Complaints
Depending on the applicable law and circumstances, you may be entitled to request access to your information, correction, deletion, restriction, portability or an objection to certain uses. Some information may need to be retained for a lawful reason. We may request proportionate information to confirm your identity or authority before acting on a request.
Email contact@madmetrix.com to make a privacy request or complaint. Your message will be reviewed by the Madmetrix team responsible for privacy enquiries. We will consider requests and complaints within the applicable legal time limits and explain any lawful restriction. Where applicable Indian rules require it, grievances will be addressed within one month of receipt.
You may also complain to the data protection authority or other competent body available under the law that applies to you. This can include the UK Information Commissioner’s Office or an EU supervisory authority where those regimes apply.
Children, External Services and Policy Updates
Our services and enquiry forms are intended for adults acting for themselves or a business. Please do not submit a child’s personal information through the website. If we learn that inappropriate information about a child has been supplied, we will take appropriate action under the applicable law.
Links to external websites and features operated by other organisations have their own privacy terms. We may update this policy when our practices or applicable requirements change, showing the date of the latest update and providing any additional notice required for a material change. Email contact@madmetrix.com if you have questions.
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