Performance Marketing Agency for Qualified Enquiries and Sales
A form submission, purchase or booked call is useful when it moves the business forward. Madmetrix plans and manages Google Ads, Meta Ads and LinkedIn Ads around that objective. We connect audience strategy, messaging, creative and landing pages, then use campaign data and your feedback to improve the work.
- / About
A Clear Direction for Your Performance Marketing
Madmetrix plans and manages paid campaigns around your audience, offer and business goals. We review your current advertising, identify the priorities and turn the strategy into a practical campaign plan. Performance data and your feedback on enquiry quality guide ongoing changes to targeting, messaging and spend.
- / Services
Our Performance Marketing Services
Google Ads Management
We develop keyword themes, campaign structure and ad copy for relevant searches, then review search terms and exclusions. Other Google campaign formats are considered when they suit the objective and available assets.
Meta Ads Management
We plan Facebook and Instagram campaigns around the audience, offer and creative. Concepts and variations are developed for the intended placements, with performance and enquiry feedback guiding further changes to the messages and campaign.
LinkedIn Ads Management
We use professional audience context when it is relevant to the buying decision. Targeting, messaging and offers are developed around the roles and organisations involved, with lead forms or website destinations selected for the campaign.
Ad Creative and Messaging
Our copy and design specialists turn the offer into clear ad concepts and appropriate formats. Variations give us specific messages or treatments to compare, with production requirements and approvals agreed before launch.
Landing-Page Support
We review whether the destination delivers on the ad’s promise. Supporting page design and development can be included to explain the offer, address buyer questions and provide a straightforward way to respond.
Measurement and Campaign Reporting
We review conversion goals and the measurement needed to assess them. Reporting considers spend, relevant conversions and available sales information; implementation or measurement improvements are delivered where included in the agreed scope.
- / Our Approach
How Madmetrix Plans, Launches and Improves Paid Campaigns
Define the Strategy
We assess your offer, audience, existing accounts and available budget. The recommendation identifies where to start, what the campaign needs and how the responses will be reviewed with your team after launch.
Build and Launch
Our specialists develop the campaign structure, copy and supporting assets, then check the agreed setup before launch. Reviews keep the advertising message, destination and client follow-up aligned with the objective and approved scope.
Learn and Optimise
We examine campaign data alongside feedback on enquiry quality and sales. Those findings guide changes to targeting, creative and allocation, with reporting that explains the decisions rather than simply listing the platform numbers.
- / Email Nurturing
Keep the Conversation Going After the Click
Some people are ready to buy or enquire immediately; others need further information. We consider that difference when planning the destination and follow-up. Email nurture and additional content can support a longer decision, with the responsibilities and supporting assets defined around the campaign. Your sales feedback helps us understand which responses progress.
- / Why Choose
Why Choose Madmetrix for Performance Marketing?
Feedback That Reaches the Campaign
We want to know which enquiries fit the offer and what your sales team hears. That information helps us refine the advertising around the people you can actually serve.
Creative and Development Expertise Together
A campaign issue may sit in the message or the landing page. Our team can assess both and deliver agreed supporting work, keeping the ad and its destination consistent.
A Reason Behind Budget Decisions
We explain which audiences and messages are attracting useful responses and what needs further investigation. Recommendations consider the evidence available before proposing changes to spend or expanding into another channel.
A Scope You Can Assess
Management, creative, page development and measurement work are identified in the proposal. You know what is being delivered and which additional requirements need discussion before they become campaign assumptions.
- / Let's Grow Your Business
Put a Clearer Plan Behind Your Advertising
Share your offer, current campaigns and the response you want to improve. We will assess the starting point and discuss which channels and supporting work deserve attention first.
- / Faq
Frequently Asked Questions
Should we advertise on Google, Meta and LinkedIn together?
Not automatically. We recommend channels around the audience, offer, available budget and assets needed to support them. A focused starting point can make the response easier to assess. Additional channels are considered when the evidence and resources justify expanding the programme.
Can you take over existing advertising accounts?
Yes. We review the campaign structure, recent performance, measurement and supporting assets before recommending changes. Account access, existing commitments and responsibilities are discussed during onboarding so the transition has a clear scope and your team understands the proposed priorities.
Are ad creative and landing pages included?
They can be included in the agreed engagement. We identify what the campaigns need, then separate management, creative production and development deliverables in the proposal. This makes the required inputs, approvals and any additional work clear before the campaign begins.
How do you assess lead quality?
We combine platform conversion data with your feedback on enquiries, qualification and sales. Where the systems support it, further agreed measurement work can connect responses with later outcomes. A form submission is assessed in context rather than assumed to be a suitable customer.
Is advertising spend included in the agency fee?
Advertising spend and agency work are separate costs. Your proposal identifies management and any agreed creative, development or measurement work. We also clarify relevant platform or third-party requirements, so the operating budget can be considered alongside the scope.
How quickly can campaigns produce results?
Ads can begin reaching people after launch and platform approval. Meaningful performance depends on demand, competition, the offer, budget and available data. We review the response as it develops and use those findings to guide optimisation, rather than promise a fixed result date.
