Cookie Policy
Last updated: 17 October 2026
About This Policy
This policy explains cookies and similar technologies used on madmetrix.com. It should be read with the Madmetrix Privacy Policy. For questions, email contact@madmetrix.com.
What Cookies and Similar Technologies Do
Cookies are small files stored through your browser. Similar technologies include local storage, pixels and tags that store information on, or access information from, your device. They can support website functions, remember choices or help measure activity.
A technology can be set by Madmetrix or by another provider whose feature is used on the site. Some operate for a browsing session; others remain for a defined period. Cookie Settings explains the technologies active on this site and how long they remain.
Categories and Purposes
- Strictly necessary: functions required to provide the site or a service you request, such as relevant security, session or consent-preference functions. These are assessed by their actual purpose.
- Preferences and functionality: optional features that remember choices or enable additional experiences beyond the essential service.
- Analytics: optional measurement of website use and interactions to understand and improve content and navigation.
- Advertising: optional campaign measurement, audience or remarketing functions involving advertising platforms and related identifiers.
Only categories and technologies actually enabled on the site apply. Optional categories are switched off until you choose to enable them under our consent setup. A technology used for advertising is not treated as necessary merely because it helps our marketing.
Cookies and Technologies in Use
Use Cookie Settings to review the technologies active on madmetrix.com, including their providers, purposes, duration and categories, before choosing which optional technologies to allow.
Choosing and Changing Your Settings
Use Cookie Settings to accept optional categories, reject them or choose which to enable. Necessary functions remain active where required to provide the service. You can return to Cookie Settings through the footer to change your choices at any time.
Accepting optional cookies is not a condition of making an enquiry. Continuing to browse does not indicate consent to optional tracking. Withdrawing a choice stops future use of the corresponding optional technologies through this site; it does not make earlier permitted processing unlawful.
Where privacy law requires us to recognise a browser or device opt-out signal for a relevant activity, that signal will be handled according to that requirement. Browser settings can also block or remove cookies, although this may affect site functions and does not necessarily control all similar technologies.
Third-Party Features and Advertising
Optional video, scheduling, chat, maps or social features can involve other providers receiving technical information when they load or when you interact. Where a feature requires consent, we load it only after you enable the relevant option. Cookie Settings identifies the active providers and purposes. If you do not enable an optional feature, it may be unavailable or replaced by an external link.
Advertising platforms may connect activity with information they already hold under their own privacy terms. Identifiers and events may be used for campaign measurement or targeted advertising where enabled. Your choices and any legally required opt-out mechanism apply to those activities.
Retention and Information Handling
Cookie Settings shows the duration of each technology. Deleting a cookie does not necessarily delete information already received by a provider. Our Privacy Policy explains how personal information is handled, retention criteria, applicable rights and how to contact us.
Changes and Contact
We update this policy and Cookie Settings when relevant technologies or purposes change. New consent will be requested where a changed purpose requires it. The date at the top shows when this policy was last updated. Email contact@madmetrix.com for questions or help with a cookie-related request.
